@font-face{font-family:Archivo;font-style:normal;font-weight:100 900;font-stretch:62% 125%;font-display:swap;src:url(fonts/Archivo-var.ttf) format("truetype")}
@font-face{font-family:Archivo;font-style:italic;font-weight:100 900;font-stretch:62% 125%;font-display:swap;src:url(fonts/Archivo-Italic-var.ttf) format("truetype")}
@font-face{font-family:Yellowtail;font-display:swap;src:url(fonts/Yellowtail-Regular.ttf) format("truetype")}
:root{--ink:#0D0D0D;--bone:#F3EFE6;--red:#D7261E;--grey:#6B6B69;--soft:#C9C5BC;--line:#2A2A29;--pad:clamp(20px,5vw,64px)}
*{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%;overflow-x:clip}
body{margin:0;background:var(--bone);color:var(--ink);font:500 17px/1.6 Archivo,system-ui,sans-serif}
img{max-width:100%;display:block}
a{color:inherit}
.wrap{max-width:1180px;margin:0 auto;padding:0 var(--pad)}
.lab{font:800 12px/1.3 Archivo,sans-serif;letter-spacing:.2em;text-transform:uppercase}
.hx{font-style:italic;font-weight:900;letter-spacing:-.02em;line-height:.95;margin:0}
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;min-height:52px;padding:0 26px;border-radius:999px;font:800 14px/1 Archivo,sans-serif;letter-spacing:.12em;text-transform:uppercase;text-decoration:none;border:2px solid currentColor;cursor:pointer;background:none;color:inherit}
.btn.red{background:var(--red);border-color:var(--red);color:#fff}
.skip{position:absolute;left:-999px;top:0}.skip:focus{left:12px;top:12px;z-index:99;background:#fff;color:#000;padding:10px}

header.top{position:sticky;top:0;z-index:20;background:var(--ink);color:var(--bone);border-bottom:1px solid var(--line)}
header.top .wrap{display:flex;align-items:center;justify-content:space-between;height:76px;gap:16px}
header.top .brand img{height:60px;width:auto}
header.top nav{display:flex;align-items:center;gap:22px}
header.top nav a,header.top .btn{white-space:nowrap}
@media (max-width:1240px){header.top nav a.l.xl{display:none}}
header.top nav a.l{font:700 12px/1 Archivo;letter-spacing:.14em;text-transform:uppercase;text-decoration:none;color:var(--soft)}
header.top nav a.l:hover,header.top nav a.l[aria-current=page]{color:var(--bone)}
header.top .btn{min-height:42px;padding:0 18px;font-size:12px}
.menu-btn{display:none;background:none;border:1px solid #3a3a38;color:var(--bone);border-radius:10px;height:42px;padding:0 14px;font:800 12px Archivo;letter-spacing:.14em}

.hero{background:var(--ink);color:var(--bone);padding:clamp(48px,8vw,110px) 0}
.hero .wrap{display:grid;grid-template-columns:1.5fr .5fr;gap:48px;align-items:center}
.hero h1{font-size:clamp(42px,5.4vw,70px)}
.hero h1 em{color:var(--red)}
.hero p{max-width:560px;color:var(--soft);font-size:clamp(17px,1.6vw,20px);margin:24px 0 32px}
.hero .ctas{display:flex;flex-wrap:wrap;gap:12px}
.hero .lens{width:100%;max-width:320px;justify-self:end}
.hero .meta{display:flex;flex-wrap:wrap;gap:10px 26px;margin-top:36px;color:#A8A49C}
.phero{background:var(--ink);color:var(--bone);padding:clamp(44px,7vw,90px) 0 clamp(40px,6vw,72px)}
.phero h1{font-size:clamp(36px,4.8vw,64px);margin-top:16px;max-width:900px}
.phero p{max-width:680px;color:var(--soft);font-size:19px;margin:20px 0 0}
.crumbs{color:#A8A49C}.crumbs a{color:#A8A49C}

.strip{background:var(--red);color:#fff;overflow:hidden;white-space:nowrap;contain:paint;max-width:100vw}
.strip .track{display:flex;width:max-content;padding:14px 0;animation:roll 40s linear infinite;will-change:transform}
.strip .set{display:flex;flex:none}
.strip span{font:italic 900 22px/1 Archivo;padding:0 28px 0 0;white-space:nowrap;display:inline-flex;align-items:center}
.strip span:after{content:"";width:7px;height:7px;border-radius:50%;background:#fff;margin-left:28px;opacity:.85}
@keyframes roll{from{transform:translate3d(0,0,0)}to{transform:translate3d(-50%,0,0)}}
@media (prefers-reduced-motion:reduce){.strip .track{animation-duration:90s}}

section{padding:clamp(60px,8vw,110px) 0}
.head{display:flex;flex-direction:column;gap:14px;margin-bottom:40px}
.head .lab{color:var(--grey)}
.head h2{font-size:clamp(32px,4.2vw,56px)}
.dark{background:var(--ink);color:var(--bone)}.dark .head .lab{color:#A8A49C}
.white{background:#fff}
.lead{font-size:19px;max-width:720px}

.steps{display:grid;grid-template-columns:repeat(3,1fr);border-top:2px solid var(--ink)}
.step{padding:28px 28px 8px 0}.step+.step{padding-left:28px;border-left:2px solid var(--ink)}
.step .n{font:800 13px/1 Archivo;letter-spacing:.2em;color:var(--red)}
.step h3{font-size:clamp(26px,2.6vw,34px);margin:16px 0 10px}
.step p{margin:0;color:#3A3A38}

.cards{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.card{background:var(--bone);padding:28px;display:flex;flex-direction:column;gap:12px;text-decoration:none}
.white .card{background:var(--bone)}
.card h3{font-size:28px}
.card p{margin:0;color:#3A3A38}
.card .more{margin-top:auto;font:800 12px Archivo;letter-spacing:.16em;text-transform:uppercase;color:var(--red)}
.card.dk{background:var(--ink);color:var(--bone)}.card.dk p{color:var(--soft)}
ul.ticks{margin:0;padding:0;list-style:none;display:grid;gap:10px}
ul.ticks li{display:grid;grid-template-columns:14px 1fr;column-gap:14px;align-items:start;line-height:1.6}
ul.ticks li:before{content:"";display:block;width:14px;height:3px;background:var(--red);margin-top:calc(.8em - 1.5px);border-radius:0}

.split{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:center}
.photo{position:relative;background:#222;aspect-ratio:4/3;overflow:hidden}
.photo img{width:100%;height:100%;object-fit:cover}
.photo{background:#1B1B1A url(optic-lens-light.svg) center/28% no-repeat}.photo img{color:transparent;font-size:0}
.photo figcaption,.cap{font:600 13px/1.4 Archivo;color:var(--grey);margin-top:10px}
.dark .cap{color:#A8A49C}
.gallery{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}
.gallery figure{margin:0}
.gallery .photo{aspect-ratio:1/1}

.route{width:100%;margin:28px 0 0}
.sig{font:400 64px/1 Yellowtail,cursive;margin-top:24px}
.sig small{display:block;font:700 12px/1 Archivo;letter-spacing:.2em;color:#A8A49C;margin-top:10px}

.pillars{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.pillar{background:#fff;padding:28px;border-top:6px solid var(--ink);display:flex;flex-direction:column;gap:12px}
.pillar:last-child{border-top-color:var(--red)}
.pillar h3{font-size:26px;line-height:1.02}.pillar p{margin:0;color:#3A3A38;font-size:16px}

.areas{display:flex;flex-wrap:wrap;gap:10px}
.areas a,.areas span{padding:12px 18px;border:2px solid var(--ink);border-radius:999px;font:800 14px Archivo;text-decoration:none}

/* quote + estimator */
.quote{background:var(--red);color:#fff}
.quote .wrap{display:grid;grid-template-columns:.85fr 1.15fr;gap:52px;align-items:start}
.quote h2{font-size:clamp(34px,4vw,54px)}
.quote .lead{margin:22px 0 0;color:#fff}
.direct{margin-top:28px;display:flex;flex-direction:column;gap:6px}
.direct a{font:900 clamp(28px,3.4vw,40px)/1 Archivo;text-decoration:none}
form.qf{background:var(--ink);color:var(--bone);padding:clamp(20px,3.2vw,34px);display:grid;gap:18px;border-radius:4px}
form.qf label,.fl{display:grid;gap:8px;font:800 12px/1.2 Archivo;letter-spacing:.16em;text-transform:uppercase;color:#A8A49C}
form.qf input[type=text],form.qf input[type=tel],form.qf input[type=email],form.qf select,form.qf textarea{width:100%;font:500 17px/1.4 Archivo,sans-serif;color:var(--bone);background:#1B1B1A;border:1.5px solid #353533;border-radius:10px;padding:14px;appearance:none;-webkit-appearance:none}
form.qf textarea{min-height:90px;resize:vertical}
form.qf input:focus,form.qf select:focus,form.qf textarea:focus{outline:none;border-color:var(--red)}
.g2{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.seg{display:grid;grid-template-columns:1fr 1fr;gap:8px}
.seg label{position:relative;display:block;letter-spacing:0;text-transform:none}
.seg input{position:absolute;left:0;top:0;width:1px;height:1px;opacity:0}
.seg span{display:flex;flex-direction:column;gap:4px;padding:14px;border:1.5px solid #353533;border-radius:10px;color:var(--bone);font:800 15px/1.2 Archivo;cursor:pointer}
.seg span small{font:600 13px Archivo;color:#A8A49C}
.seg input:checked+span{border-color:var(--bone);background:#232322}
.seg input:focus-visible+span{outline:2px solid var(--red);outline-offset:2px}
.stepper{display:flex;align-items:center;justify-content:space-between;gap:10px;background:#1B1B1A;border:1.5px solid #353533;border-radius:10px;padding:8px 8px 8px 14px}
.stepper .nm{font:700 15px Archivo;color:var(--bone);letter-spacing:0;text-transform:none}
.stepper .nm small{display:block;font:600 12px Archivo;color:#A8A49C}
.stepper .ctl{display:flex;align-items:center;gap:6px}
.stepper button{width:42px;height:42px;border-radius:10px;border:1px solid #3a3a38;background:#262625;color:var(--bone);font:800 22px/1 Archivo;cursor:pointer}
.stepper input{width:64px;text-align:center;font:800 20px Archivo;color:var(--bone);background:transparent;border:0;-moz-appearance:textfield}
.stepper input::-webkit-inner-spin-button{-webkit-appearance:none}
.est{display:flex;justify-content:space-between;align-items:flex-end;gap:12px;border-top:1px solid #2f2f2e;padding-top:16px}
.est b{font:900 40px/1 Archivo;color:var(--bone)}
.est small{display:block;font:500 13px/1.45 Archivo;color:#A8A49C;max-width:300px;letter-spacing:0;text-transform:none}
.drop{border:1.5px dashed #4a4a48;border-radius:12px;padding:18px;text-align:center;color:var(--soft);font:600 15px/1.4 Archivo;cursor:pointer;letter-spacing:0;text-transform:none}
.drop.on{border-color:var(--bone);background:#1d1d1c}
.thumbs{display:grid;grid-template-columns:repeat(6,1fr);gap:8px}
.thumbs div{position:relative;aspect-ratio:1/1;border-radius:8px;overflow:hidden;background:#222}
.thumbs img{width:100%;height:100%;object-fit:cover}
.thumbs button{position:absolute;top:4px;right:4px;width:24px;height:24px;border-radius:50%;border:0;background:rgba(0,0,0,.7);color:#fff;font:700 14px/1 Archivo;cursor:pointer}
.chk{display:flex!important;gap:10px;align-items:flex-start;letter-spacing:0!important;text-transform:none!important;font:500 14px/1.45 Archivo!important;color:var(--soft)!important}
.chk input{margin-top:3px;width:18px;height:18px;accent-color:var(--red)}
.hp{position:absolute;left:-5000px;width:1px;height:1px;overflow:hidden}
form.qf .btn{width:100%}
.note{font:500 14px/1.5 Archivo;color:#A8A49C;margin:0}
.ok{background:#16351f;border:1px solid #2e6b3e;color:#d9f2df;padding:16px;border-radius:10px}

.faq details{border-top:2px solid var(--ink);padding:22px 0}
.faq details:last-child{border-bottom:2px solid var(--ink)}
.faq summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;gap:20px;font:italic 900 clamp(20px,2.2vw,26px)/1.15 Archivo}
.faq summary::-webkit-details-marker{display:none}
.faq summary:after{content:"+";font-style:normal;color:var(--red)}
.faq details[open] summary:after{content:"\00D7"}
.faq details p{margin:14px 0 0;max-width:780px;color:#3A3A38}
.prose{max-width:780px}.prose h2{font:italic 900 30px/1.1 Archivo;margin:36px 0 10px}.prose p,.prose li{color:#3A3A38}

footer.foot{background:var(--ink);color:var(--bone);padding:64px 0 130px}
footer.foot .wrap{display:grid;grid-template-columns:1.3fr 1fr 1fr 1fr;gap:36px;align-items:start}
footer.foot img{width:210px}
footer.foot .lab{color:#A8A49C;margin-bottom:14px}
footer.foot a{text-decoration:none}footer.foot a:hover{text-decoration:underline}
footer.foot p{margin:0;color:var(--soft);line-height:1.9}
footer.foot .fine{grid-column:1/-1;border-top:1px solid var(--line);padding-top:22px;color:#77746E;font-size:13px;display:flex;justify-content:space-between;flex-wrap:wrap;gap:10px}

.bar{display:none}

/* answers */
.answer-box{background:#fff;border-left:6px solid var(--red);padding:22px 24px;margin-bottom:28px}
.answer-box .lab{color:var(--red)}
.answer-box p{margin:10px 0 0;font-size:19px;line-height:1.55;color:var(--ink)}
.prose .cmp-wrap{margin:14px 0}
/* plans */
.seg.three{grid-template-columns:repeat(3,1fr)}.seg.four{grid-template-columns:repeat(2,1fr)}
.seg span em{font-style:normal;color:var(--red);font-weight:800}
.save{margin:-6px 0 0;font:600 14px/1.45 Archivo;color:#A8A49C}.save.on{color:#7EE29A}
.est b small{display:block;font:600 12px Archivo;color:#A8A49C;text-align:right;margin-top:4px}
.plans{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:16px;align-items:stretch}
.plan{background:#fff;border:2px solid var(--ink);padding:30px 26px;display:flex;flex-direction:column;gap:14px;position:relative}
.plan.best{background:var(--ink);color:var(--bone);border-color:var(--ink);transform:translateY(-10px)}
.plan .tag{position:absolute;top:-14px;left:26px;background:var(--red);color:#fff;font:800 11px/1 Archivo;letter-spacing:.18em;text-transform:uppercase;padding:8px 12px;border-radius:999px}
.plan h3{font-size:28px}
.plan .tag.pop{background:var(--ink)}
.plan .off{font:900 italic 54px/1 Archivo;letter-spacing:-.02em;color:var(--red)}
.plan .off small{display:block;font:800 12px Archivo;font-style:normal;letter-spacing:.14em;text-transform:uppercase;color:inherit;margin-top:8px}
.plan p{margin:0;color:#3A3A38}.plan.best p{color:var(--soft)}
.plan ul.ticks{font-size:16px}
.plan .btn{margin-top:auto;white-space:nowrap;padding:0 14px;font-size:12px;letter-spacing:.08em}
.plan.best .btn:not(.red){color:var(--bone)}
.cmp{width:100%;border-collapse:collapse;font-size:16px;background:#fff}
.cmp th,.cmp td{padding:16px 18px;border-bottom:1px solid #e3ded3;text-align:left;vertical-align:top}
.cmp thead th{background:var(--ink);color:var(--bone);font:800 12px Archivo;letter-spacing:.16em;text-transform:uppercase}
.cmp td b{font:900 20px Archivo}
.cmp .us{background:#FFF4F3}
.cmp-wrap{overflow-x:auto;-webkit-overflow-scrolling:touch}
.src{font:500 13px/1.5 Archivo;color:var(--grey);margin-top:14px}
.perks{display:grid;grid-template-columns:repeat(4,1fr);gap:16px}
.perk{border-top:4px solid var(--red);padding-top:16px}.perk h3{font-size:22px;margin-bottom:8px}.perk p{margin:0;color:#3A3A38;font-size:16px}
.dark .perk p{color:var(--soft)}
.founder{display:flex;align-items:center;gap:18px;margin-top:26px}
.founder .shot{width:84px;height:84px;border-radius:50%;overflow:hidden;flex:none;border:3px solid var(--bone);background:#1B1B1A url(optic-lens-light.svg) center/50% no-repeat;margin:0}
.founder .shot img{width:100%;height:100%;object-fit:cover;object-position:50% 22%;color:transparent;font-size:0}
.founder .sig{margin-top:0}
.planbar{background:var(--ink);color:var(--bone);padding:22px 0}
.planbar .wrap{display:flex;align-items:center;justify-content:space-between;gap:18px;flex-wrap:wrap}
.planbar p{margin:0;font:italic 900 clamp(20px,2.4vw,28px)/1.15 Archivo}.planbar p em{color:var(--red);font-style:italic}

/* chat */
.chat-fab{position:fixed;right:18px;bottom:18px;z-index:40;display:flex;align-items:center;gap:10px;background:var(--ink);color:var(--bone);border:2px solid var(--bone);border-radius:999px;padding:8px 18px 8px 8px;font:800 13px Archivo;letter-spacing:.12em;text-transform:uppercase;cursor:pointer;box-shadow:0 10px 30px rgba(0,0,0,.35)}
.chat-fab img{width:38px;height:38px}
.chat{position:fixed;right:18px;bottom:18px;z-index:41;width:min(390px,calc(100vw - 24px));height:min(600px,calc(100dvh - 110px));background:var(--bone);color:var(--ink);border-radius:16px;box-shadow:0 20px 60px rgba(0,0,0,.4);display:none;flex-direction:column;overflow:hidden;border:1px solid #d8d3c8}
.chat.open{display:flex}
.chat .ch{background:var(--ink);color:var(--bone);padding:14px 16px;display:flex;align-items:center;gap:12px}
.chat .ch img{width:36px;height:36px}
.chat .ch b{font:900 16px Archivo;display:block}.chat .ch span{font:600 12px Archivo;color:#A8A49C}
.chat .ch button{margin-left:auto;background:none;border:0;color:var(--bone);font:700 26px/1 Archivo;cursor:pointer}
.chat .log{flex:1;overflow-y:auto;padding:16px;display:flex;flex-direction:column;gap:10px}
.msg{max-width:86%;padding:11px 14px;border-radius:14px;font:500 15px/1.45 Archivo;white-space:pre-wrap}
.msg.bot{background:#fff;border:1px solid #e3ded3;align-self:flex-start;border-bottom-left-radius:4px}
.msg.me{background:var(--ink);color:var(--bone);align-self:flex-end;border-bottom-right-radius:4px}
.msg.typing{color:var(--grey)}
.chips{display:grid;gap:12px;margin-top:4px}
.chips-h{font:800 11px/1 Archivo;letter-spacing:.18em;text-transform:uppercase;color:var(--grey)}
.chip-g{display:grid;grid-template-columns:1fr 1fr;gap:8px}
.chip-g span{grid-column:1/-1;font:700 12px/1 Archivo;color:var(--ink)}
.chips button{display:flex;align-items:center;min-height:46px;text-align:left;border:1.5px solid #d8d3c8;background:#fff;border-radius:10px;padding:8px 12px;font:700 13px/1.25 Archivo;color:var(--ink);cursor:pointer}
.chips button:hover,.chips button:focus-visible{border-color:var(--ink)}
.chat form{display:flex;gap:8px;padding:12px;border-top:1px solid #e3ded3;background:#fff}
.chat form input{flex:1;font:500 16px Archivo;border:1.5px solid #d8d3c8;border-radius:10px;padding:12px}
.chat form button{background:var(--red);color:#fff;border:0;border-radius:10px;padding:0 16px;font:800 13px Archivo;letter-spacing:.1em;text-transform:uppercase;cursor:pointer}
.chat .disc{font:500 11px/1.4 Archivo;color:var(--grey);padding:0 14px 10px;background:#fff}

@media (max-width:980px){
 header.top nav a.l{display:none}
 .menu-btn{display:inline-flex;align-items:center}
 header.top nav.open{position:absolute;left:0;right:0;top:76px;background:var(--ink);flex-direction:column;align-items:stretch;padding:12px var(--pad) 22px;gap:0;border-bottom:1px solid var(--line)}
 header.top nav.open a.l{display:block;padding:14px 0;border-bottom:1px solid var(--line);font-size:13px}
 .hero .wrap,.quote .wrap,.split{grid-template-columns:1fr}
 .hero .lens{display:none}
 .steps,.cards,.pillars,.gallery,.plans{grid-template-columns:1fr}
 .plan.best{transform:none}
 .plans{grid-template-columns:1fr 1fr}
 .perks{grid-template-columns:1fr 1fr}
 .step,.step+.step{padding:24px 0;border-left:0;border-bottom:2px solid var(--ink)}
 footer.foot .wrap{grid-template-columns:1fr 1fr}
 .bar{display:flex;position:fixed;left:0;right:0;bottom:0;z-index:30;gap:10px;padding:10px 14px calc(10px + env(safe-area-inset-bottom));background:rgba(13,13,13,.96);border-top:1px solid var(--line)}
 .bar .btn{flex:1;min-height:50px;padding:0 10px;font-size:13px}
 .bar .btn.ghost{color:var(--bone)}
 .chat-fab{bottom:88px;right:12px;padding:4px}
 .chat-fab img{width:34px;height:34px}
 .chat-fab span{display:none}
 .chat{right:12px;bottom:12px;height:calc(100dvh - 24px)}
}
@media (max-width:560px){
 header.top .brand img{height:52px}
 header.top .wrap{height:68px}
 header.top nav.open{top:68px}
 .g2{grid-template-columns:1fr}
 .seg.three{grid-template-columns:1fr}
 .seg.four{grid-template-columns:1fr 1fr}
 .plans{grid-template-columns:1fr}
 .perks{grid-template-columns:1fr}
 .thumbs{grid-template-columns:repeat(3,1fr)}
 footer.foot .wrap{grid-template-columns:1fr}
 header.top .btn.red{display:none}
}